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Do you know about 80% of marketers find influencer marketing to be an efficient way to market your products? That's huge right! So are you planning on monetizing your Instagram account? But have only around 3000 followers. Not to worry cause at the time brands are investing up to 30 - 40% for their budget for Nano and micro-influencers.

Celebrities and mega influencers indeed have a huge following, yet brands these days tend to reach micro-influencers because they are more authentic and have a strong relationship with their followers. Reports have also shown that influencer marketing gives five times more return on investment than other paid marketing campaigns. If you are thinking how can i get real followers on Instagram? So, don’t worry, you do not need millions of followers to make money on Instagram, you need a loyal few. One can get collaborations with less than 1500 faithful followers.

What to do to become a professional Instagram marketer

To become an Instagram marketer is not an easy job. It needs just as much dedication and skills as your regular job. It should be your daily job to curate and create beautiful and aesthetically pleasing content. Also, work on building your community and trust from your followers.

To do this, there are two things you need to focus on first.

a. Attract brands for collaborations

To attract brands, one needs to have a beautifully curated Instagram feed and be professional in what they do. To achieve this, it is necessary to have basic knowledge of Photoshop and to edit for an aesthetically pleasing feed. Keep a theme and a consistent photo grid. Also, work on using original formats and content ideas that resonate your authenticity.

b. Generate revenue through your content

Although Instagram is the most popular social media platform, the app does not have a clear business model. There are followers out there who have 100k followers but do not make money through their account. It means you can only make money on Instagram by actively working on becoming an Instagram marketer.

How to make money through Instagram?

There are two basic ways to make money from Instagram.

You make money through your services. You save money from collaborations- (Cause money saved is money earned)

But it is safer to say there is more possibility that you save more money than you earn.

Different ways you can earn from Instagram

1. Discounts and free products through Advertising

This one of the most common deals an influencer might get. You can receive discounts and free products in exchange for mentioning the product in your stories or posting about the product in your feed. If a certain brand feels that you address their ideal target audience, they might offer you their product at a discount price or for free to promote it on your account. This is usually a one-time collaboration and typically ends when you receive the product.

2. Discounts and free products in exchange for reviews

Just like the above one, a few brands will also offer you discounts and free products in exchange for a review of their product in your account. This option works the best when you can publish the review of the product in your blog along with Instagram. This is because a lot of people look for reviews more on the web when compared to Instagram.

3. Affiliate Partnership

Some Influencers opt for becoming affiliates for brands they love. In an affiliate, the influencer agrees with the brand that will enable them to earn a percentage or fixed amount of money for each sale that the company will make through them.
The higher the price of the product, the more you can earn. All you need to do is to create content for the brand and promote it on your account along with the affiliate link in the bio. Each time your follower purchases the given product by using your discount code or the affiliate link, you will earn a percentage of the sale.

4. Free hotel stays

For this type of collaboration, such as a free hotel stay a regular post or shout out would not usually suffice. Instead, you can offer the hotel the photographs that show you being in and around the settlement. Or with the product for their marketing campaign. But it would help if you kept in mind that along with the photos, you are also transferring your right to it. Meaning you would not be having any copyright of your pictures.

5. Sell products through an online store.

Use Instagram to boost up your online sales. If you are a small business owner, Instagram provides an excellent opportunity to expand your reach to more people and sell your products online. Share creative and artistic photos and videos of the product on your profile. It will create more engagement with the audience and increase your chances of receiving orders. Think of your Instagram account as an extension to your business site.

6. Sell your photos

Have you ever heard of stock photos? If you have a photography page, you can sell your photos on stock photography sites, or you can also offer prints of your feed photos to the followers who are interested in having them.

7. Sell Shoutouts

Sell shoutouts of other Instagram accounts on your page if new Instagram accounts are looking forward to expanding their community. If a new account finds your following as a relevant one, then you can offer to sell shoutout on your account.

8. Instagram Influencer programs

Last but not least, join an Instagram influencer program. It will help you connect to relevant brands. Brands these days have a set marketing budget. When they decide to market a product through an influencer, they reach out to these programs. If your account meets their criteria, you can get a chance of working with them.

Conclusion

There you go eight ways you can monetize your Instagram account as a micro-influencer. Along with these, you need to keep a few other things in mind: Keep growing your Instagram Skills such as Photoshop and editing. Keep up with the Instagram algorithm. Make it your task to post daily and post during optional times. Use the right hashtags to create engaging and cohesive content.

#Bonus: Micro.blog is the blog you will actually use. Short microblog posts or full-length posts. Markdown for styling. Custom themes.